Mir Moiz’s Weblog

Life is meaningful, only when one wishes to make it. We are creatures of time and we’ll wither away in it. The little moments of joy we find and create are all that will live with us.

Tim Cook & Company !

TimCook
Snapshot from www.apple.com

Self gratification or pure Innovation of self ?

Increasingly it seems to me that Apple is facing a change that may not be so welcome.
While Steve Jobs had an aura of his own as the pinnacle of innovation-culture at Apple.
It now seems that Apple is transforming into Tim Cook & Company.

Of course this is my personal opinion and if I have freedom of speech, which I do. I may say that frankly, I see a lot of insecurity in Tim Cook for doing this!

People are people, the spot Tim holds is a very hot seat. It is a very difficult position to be in because it is the spot of Jobs’ legacy. He was a Legend. Mr. Tim – You are not. It is that simple.

People at Apple and outside have a natural appreciation for Steven and his works, that can not be written over when you market Apple with your personality and choices. It is counter productive.
After Steve, the culture of innovation MUST be KEPT INTACT with ALL ITS NUANCES INTACT preserved, as they were. Not CHANGED. Change in this respect will create imbalances in the very eco-system Steve Jobs created.

Please understand this – Apple is Apple – Because of Steve Jobs and now after him, because of the PEOPLE HE CHOOSE to work together, AS AN ECO SYSTEM.

PRESERVE IT! TO WIN IT.

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